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International Journal of Marketing Semiotics

International Journal of Marketing Semiotics 2013 (Kassel University - Germany)

http://ijmarketingsemiotics.com/

Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.

Download here the pdf: http://ijms.files.wordpress.com/2012/08/ijms-vol-i.pdf

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