http://ijmarketingsemiotics.com/
Cinzia Ligas and Fausto Crepaldi of the Lux agency introduce the 8th P through their Semiomarketing approach that aims at unlocking the unconscious mechanisms (pag. 132) whereby perceptions about fashion and luxury objects are formed.
Download here the pdf: http://ijms.files.wordpress.com/2012/08/ijms-vol-i.pdf
International Journal of Marketing Semiotics
Reviewed by Polisemantica
on
sabato, settembre 21, 2013
Rating:
Reviewed by Polisemantica
on
sabato, settembre 21, 2013
Rating:
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